TEQUILA BRAND STUDY
I developed a hypothetical rebrand for Dos Caras, a premium, women-owned tequila brand from Jalisco, Mexico. The redesign's goal was to create an elegant, artistic, and sophisticated image while modernizing the brand and preserving its roots in the rich tradition of tequila.
During this process, I developed three distinct concepts. After receiving feedback from the hypothetical ‘client,’ I refined the final concept and created a comprehensive brand guideline.