TEQUILA BRAND STUDY
2025 School Brand Study
Adobe Illustrator, Adobe Photoshop, Adobe Indesign
I developed a hypothetical rebrand for Dos Caras, a premium, women-owned tequila brand from Jalisco, Mexico. The redesign's goal was to create an elegant, artistic, and sophisticated image while modernizing the brand and preserving its roots in the rich tradition of tequila.
During this process, I developed three distinct concepts. After receiving feedback from the hypothetical ‘client,’ I refined the final concept and created a comprehensive brand guideline.
This is not their brand, this was all a brand study.
BRAND GUIDELINES
The brand guidelines were designed to provide a thorough reference for the hypothetical rebranded Dos Caras. The goal was to show how to effectively use the brand elements, ensuring the ‘client’ could refer to it for maintaining consistency and applying the brand in future projects. To view the complete Brand Guideline Book, click here.
Below shows some of the pages from that guideline.
