HI, I’M ABBY DAUGHERTY

I’m a graphic designer based in Austin with a BFA in Design from Western Washington University. My background spans brand identity, marketing, and visual storytelling, with experience creating thoughtful visual systems and campaign work across a range of organizations and creative projects.

I’m especially passionate about building cohesive brand systems that feel intentional and flexible. I enjoy exploring how typography, imagery, color, and layout work together to create a consistent and engaging experience across different touchpoints. Recently, I’ve been especially drawn to incorporating analog processes into my work, using scanned textures, hand-made elements, print techniques, and tactile experimentation to bring more depth and personality into digital design.

I’m currently looking to join a creative studio where I can continue growing as a designer, collaborate with thoughtful creative teams, and contribute to a supportive and inspiring creative community.